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Grow your app, or exit. You decide.

Role
Co-Founder
Years
2022 to 2023
Appic: Grow your app, or exit. You decide.

An app aggregation venture: acquiring consumer subscription apps, growing them, and giving founders a route to exit without giving up the upside.

Most small app businesses are worth more inside a portfolio than alone: shared growth infrastructure, shared monetisation know-how, shared negotiating position.

Appic was built on that thesis: buy well-retaining apps, apply the growth engine, and give founders a decision rather than an ultimatum.