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InnoshareAdvisory · since 2012

The advisorybehind the companies.

Founded 2012. Consulting, investments and co-founding. Fourteen years of operating experience applied inside your company rather than delivered as a deck.

We take the work we would do as founders and do it with you. Nothing we advise on is something we have not run ourselves.

Founded by Tobias Börner in Dresden. Run by Tim Börner from Singapore.

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Track record

Founded
2012
Downloads across portfolio companies
0M+
Exits as an operator
0
Companies founded or led
0

What we do

  1. 01

    Growth & Performance

    Paid acquisition that compounds instead of decaying. Creative systems, channel architecture, measurement you can act on.

    • Acquisition strategy and channel mix
    • Creative testing systems
    • Attribution and measurement
    • Building the team in house
  2. 02

    Subscription & Retention

    The unglamorous mechanics that decide consumer economics: onboarding, paywall, pricing, and the cliff in week two.

    • Onboarding and paywall architecture
    • Pricing and packaging
    • Retention and lifecycle
    • LTV modelling
  3. 03

    Company Building

    From nothing to a product the market wants, then to scale. Founding teams, positioning, operating cadence, the first commercial hires.

    • Positioning and narrative
    • Founding and leadership hires
    • Operating cadence and reporting
    • Fundraising preparation
  4. 04

    Market entry for deep tech

    Selling into public institutions, security authorities and regulated industries. The buyer, the cycle and the proof are nothing like consumer.

    • Public institutions and defence buyers
    • Positioning that survives procurement
    • Reference customers and pilots
    • Partner and channel strategy

Who we work with

  • Founders raising or scaling a consumer subscription business
  • Deep tech companies selling into public institutions for the first time
  • Investors who need an operator’s read on a growth thesis
  • Leadership teams building a growth function of their own

How we engage

Sprint
Two to four weeks. A specific question answered with a plan you can execute.
Retained advisory
Monthly, ongoing. Standing access, regular working sessions, hands on the numbers.
Operating mandate
Interim leadership inside the company for a defined period.
Investment
Capital plus the above, for companies where we want to be on the cap table.

Who runs it

Enquiries

Tell us what you are building.

Every enquiry reaches both of us at mail@boernergroup.de. We answer within two business days, including the mandates we decline.

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Addressed to mail@boernergroup.de