One of Europe's largest dating platforms.

Co-founded LOVOO and ran marketing and growth through nine years of scaling, then sat on the strategic advisory board until 2022. Two exits: The Meet Group in 2017 for about $70M, and The Meet Group into the ProSiebenSat.1 group in 2020 for about $500M.

LOVOO was my education in scale. Consumer social at that size is an unforgiving classroom: the market tells you within days whether your positioning is right, and it does not care about your reasoning.

I learned how paid acquisition, product and brand either compound or cancel each other out, and how quickly a growth engine decays if nobody rebuilds it.

Two exits later, the transferable lesson had nothing to do with dating. It was this: distribution is a product discipline, not a department.